Experts - Online Publishing

Advice and opinions, by and for marketers

Whether you're from traditional or emerging media, you'll meet perils on the road to monetizing online content. What best practices still exist for online publishers in an era of citizen journalism, RSS feeds, and social networks? This column endeavors to examine profitable online publishing from all the angles.

Vin Crosbie
Vin
Crosbie
Lee Huang
Lee
Huang

The Myth of the Missing Digital Business Model

Executives at most media companies claim there's no business model for online. Here's why they are wrong. Nov 14, 2008

New Media: Through the Great Inflection Point

The challenge now is how to use new media as if traditional media had never existed. Oct 31, 2008

Beer a Better Investment Than Newspapers

company executives are proving to have been the ones who weren't financially sober. Oct 17, 2008

Knowing vs. Understanding Your Customer

You know who your customers are, but do you understand them? Understanding them could mean the difference between retaining customers and losing them to the competition. Oct 10, 2008

Dinosaurs to Superhumans

Thirteen years ago, newspapers squandered an opportunity to collaborate and innovate on the Web. Has anyone learned from that failure? Oct 3, 2008
Online Publishing Archive More Online Publishing Stories

Archive

ClickZ Yesterday

SES Chicago: Speakers Speak Out - Nov 21, 2008

Are You Optimizing the Way Homer Simpson Diets? - Nov 21, 2008

What's a Media Company? - Nov 21, 2008

ClickZ News Headlines

Four of Six Major U.K. ISPs Shy Away from Phorm - Nov 21, 2008

WebVisible Buys Adapt, Seeks to Boost Online Conversions - Nov 21, 2008

Execs & Accounts: WaPo, Bartle Bogle Hegarty, Reprise - Nov 21, 2008

Q3 Online Ad Growth Sliced in Half Since Year Ago - Nov 20, 2008

ClickZ Stat Headlines

Top 10 Search Terms in 10 Categories, October 2008 - Nov 20, 2008

Mobile Marketing Interest Unchanged Since Last Year - Nov 18, 2008

Average Search CPC Data by Category for October 2008 - Nov 14, 2008

Advertising Placements by Industry and Top Sponsored Links, October 2008 - Nov 13, 2008

ClickZ Features Headlines

Questions for BBC's Digital Media EVP - Nov 6, 2008

Industry Embraces Opt-In for ISP Behavioral Targeting - Oct 8, 2008

Questions for IAB VP Public Policy Mike Zaneis - Sep 30, 2008

Efficiency Key to Web Ad Industry Weathering Economic Storm - Sep 26, 2008