Lee Huang
Lee Huang specializes in developing digital strategies that enable companies to monetize their digital assets, create innovative online products, and leverage emerging technologies to better serve their audience and advertisers. He is director of digital strategy and product development at NBC Universal. Before joining NBCU, he led the development of successful Internet strategies, Web sites, and interactive solutions for media and entertainment companies, including Billboard, Hearst, Scripps Networks, Hollywood Reporter, and Consumer Reports. Lee created The 12 Cs, a framework for thriving in the digital age that focuses on developing an integrated business and technology strategy, along with an adaptive infrastructure that enables rapid execution.
He serves on the board and leads the New York chapter of the Internet Strategy Forum, a professional association for executives who lead their company's Internet strategy and initiatives.
Lee lives in New York City. He can be reached at lhuang23@yahoo.com.
Recent articles by Lee Huang
Knowing vs. Understanding Your Customer
You know who your customers are, but do you understand them? Understanding them could mean the difference between retaining customers and losing them to the competition. Oct 10, 2008
Connecting Customers to Your Content, Part 1
How to use SEO, vertical search, social bookmarks, and more to help customers find your content. Part one of two. Sep 26, 2008
Get the Most From a Content Partner
Once you've acquired access to more content, use it to create a superior, cohesive user experience. Sep 12, 2008
Need More Content? A Partner Might Help
Web sites can add heft to their content offerings without developing the content themselves. Check out these sources. Aug 29, 2008
Translate What Your Tech Team's Talking About
Key technology concepts and terms for marketers to know when working with technologists. Aug 15, 2008
How to Work Effectively With Your Tech Team
Marketers don't have to become programmers, but they should have a clue about the technology running a digital operation. First in a series. Aug 1, 2008
Twelve Approaches to Cash in on Your Digital Assets
Publishers and media companies are demanding, "Show me the money!" Here are a few ways that commerce fits into the picture. Jul 18, 2008
Four Tips for Setting Up a Centralized Web Marketing Team
Pointers for consolidating digital functions in one unit. Part of a series. Jun 20, 2008
How to Build a Winning Team in Digital Publishing
Once you've identified corporate barriers to success, here are four tips to setting up a first-class team. Part of a series. Jun 6, 2008
Identifying Corporate Barriers to Digital Success
Here are the key traits of companies that fail to execute an effective digital strategy. May 23, 2008
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