Jack Marshall
Recent articles by Jack Marshall
2008 Brought New Firms and New Concerns to Behavioral Targeting
Behavioral targeting in 2008 was characterized by the introduction of controversial ISP-level technologies from firms such as Phorm and NebuAd. Dec 30, 2008
Execs & Accounts UK & EU: Steak, Jellyfish, Bigmouthmedia
Steak to feed London tourism SEO; Jellyfish looks on Brightside; France's Cdiscount goes for U.K. online market share. Dec 22, 2008
Another Executive Shakeup at Phorm
CEO will leave ISP behavioral ad company "by mutual agreement." Dec 18, 2008
Yahoo Slashes Data Retention Period
Yahoo substantially reduced its search and ad-related data storage period from 13-months to three months. Dec 18, 2008
Phorm to Be Rolled out Across BT's Network
The ISP-level behavioral targeting firm has concluded trials of its technology with BT, and plans to open a number of "exploratory offices," including in South Korea. Dec 15, 2008
Execs & Accounts UK & EU: Bigmouthmedia, AOL Platform-A, Orange
Stelter gets new role at Bigmouth; HMV launches on Platform-A; Orange partners with Ad Infuse Dec 15, 2008
Execs & Accounts UK &EU: Microsoft, Yahoo, Aegis, Starcom MediaVest
Smith takes over as Microsoft U.K. marketing head; Coppel to Leave Yahoo Europe and Canada; Lerwill out at Aegis. Dec 8, 2008
U.K. Digital Ad Growth to Go from Double to Single Digits
Search ad revenues will continue to edge up, but display and classified ads are in for a tough year. Dec 5, 2008
iCrossing Looks East to China and Russia
Digital marketing firm iCrossing has partnered with Chinese SEM agency Beijing Gridsum Technology Co, and plans to open its own Asian office by 2010. Dec 3, 2008
Phorm Board Members Quit over Differences with CEO
The behavioral targeting firm has replaced four of its board members who have stepped down as a result of differences with the CEO. Dec 1, 2008
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