Archive for Anna Maria Virzi

Showing 60 items

• How Agile Marketing Pays Off
  A greeting card company and a consumer foods producer inspired by current events help shape online marketing programs. Dec 12, 2008
• ClickZ Adds Social Media Experts Column
  Plus four digital marketing pros join the Experts roster. Dec 1, 2008
• 'The Day the Earth Stood Still' Goes Social
  Moxie Interactive, Twentieth Century Fox launch an application across seven social networks in 10 languages to promote the remake of a sci-fi movie. Nov 17, 2008
• Mr. MySpace Goes to Washington
  Turning around the economy could seem easy compared to prodding the federal bureaucracy to become more transparent, responsive, and interactive. Nov 14, 2008
• Is Necessity the Mother of Invention?
  For financial services marketers, it may well be. Five tips for squeezing the most out of your budget. Oct 31, 2008
• IMC2 Cuts Staff by 17 Percent
  Digital marketing agency based in Dallas says clients are reducing budgets for 2009. Oct 23, 2008
• Sports Marketing: Reaching the Tribe
  How mere mortals differ from super-humans, and what that means for marketers. Oct 17, 2008
• Where Digital Ad Budgets Are Vulnerable
  The chief strategy officer of Avenue A | Razorfish explains why digital advertising will get pinched sooner, rather than later. Oct 15, 2008
• Hands Off Google-Yahoo
  Digital businesses have a legacy of living and dying without government interference. Why start now? Oct 3, 2008
• Google, Publicis: A Partnership Blooms
  Five ways the two firms say they are working together. Sep 23, 2008
• Will Wall Street Rain on Digital's Parade?
  Marketers can come out fighting and be determined to win. Sep 19, 2008
• Lyris Executive Departs for Responsys
  The move comes as Lyris expands its staff from 170 to 275 employees, builds up product offerings. Sep 15, 2008
• From Wasilla, With Love
  Republican presidential nominee John McCain's selection of Sarah Palin underscores a new chapter in online political marketing. Sep 5, 2008
• A Tribute to Lego's Miniman Goes HD, 3D
  An online and offline tribute to a low-tech plastic toy aims to inspire passionate fans. Aug 26, 2008
• Dot-Mobi, Dead or Alive?
  A search marketing discussion about optimizing Web pages for mobile devices raises questions about the .mobi domain's future. Aug 22, 2008
• Social Media Marketing for Beginners
  Experts offer hints on how to take the plunge. Aug 22, 2008
• Search Is No Longer an Afterthought for Brands
  Gatorade considered search engine marketing from the start of a recent campaign, while Kellogg's worked directly with Yahoo on a search effort. Aug 20, 2008
• What Healthcare Could Learn from Amazon
  Many businesses excel at customer relationship management. Why is it so difficult to learn more about our bodies, ourselves? Aug 8, 2008
• Brands Embrace Online Video, But Play It Safe
  Are brand advertisers too conservative when asking for creative designed for online video campaigns? Jul 25, 2008
• AKQA Brings Home the Gold
  What is CEO Tom Bedecarré's formula for winning over McDonald's, Coca-Cola, Target, and other blue-chip clients? Jul 11, 2008
• Can Digital Superstar Sarah Fay Succeed in an Offline World?
  Fay successfully built up the digital marketing communications business at Isobar and Carat. As the new CEO at Aegis Media North America, Fay must ensure offline and online are truly integrated. Jun 27, 2008
• IAB Ad Revenue Report Shows Mixed Trends
  Report shows a slight dip in revenue from preceding three months and a year-over-year increase. Could the economic slowdown be taking its toll? Jun 18, 2008
• LinkedIn Gets $53 Million, Valued at $1 Billion
  Will the investment help the social network for grownups compete with Facebook and others? Jun 18, 2008
• How Three Brands Got Smart About Social Media
  Brita water filters, Hewlett-Packard printing and imaging group, and Samsung Electronics put their best foot forward. Jun 13, 2008
• Can Small Publishers Help IAB's Cause?
  The Interactive Advertising Bureau looks to gain allies in a fight against proposed laws championed by privacy advocates. Jun 10, 2008
• Pereira and O'Dell: Crossing a Digital Chasm
  Can the high-profile duo behind San Francisco's newest ad agency move beyond their digital past -- and succeed? May 30, 2008
• NBC's Digital Strategy, to Beijing and Back
  The network's chief digital officer discusses the upcoming Olympics, an online health network, and other initiatives. May 20, 2008
• Microsoft-Yahoo: A New Spin
  Two weeks after withdrawing its bid for Yahoo, Microsoft has returned with another proposal: acquire only a portion of Yahoo. May 18, 2008
• A Conversation with Euro RSCG SF's Alan Burgis
  The ad agency executive is working to bring digital chops to the traditional ad agency's West Coast office. Will he be able to pull it off? May 16, 2008
• Microsoft Pulls Bid for Yahoo, Citing Price and Google Deal
  Ballmer cites concerns Yahoo will take actions that would make it undesirable to Microsoft. May 3, 2008
• When Will Online Classified Ads Grow Up?
  It'll be a while before classifieds advance beyond plain-old text listings and photos. But changes are on the horizon. May 2, 2008
• No Pain, No Gain in Interactive Marketing
  How big brands Target and Kodak (yes, Kodak) have embraced a digital future. Apr 18, 2008
• AKQA Aims for Integrated Digital Services
  San Francisco-based ad agency builds up search marketing practice, expands U.K. media planning operations, and more. Apr 16, 2008
• Top Real Estate Sites in February 2008
  Home values may be sinking, but visitors to real estate sites are as curious as ever. Apr 4, 2008
• Zillow Enters Online Mortgage Marketplace
  Real estate site connects consumers to lenders in free service supported by ads. Apr 4, 2008
• Building the Obama Brand
  A message of change applies to more than a political campaign. Apr 4, 2008
• Brands Build Widget Ads; Will Consumers Come?
  Kraft Foods, Nissan, and American Express are the latest to bring advertising to these shareable, downloadable applications. Mar 24, 2008
• Why SEO Doesn't Get the Respect It Deserves
  Five factors why search engine optimization pros have a tough job. Hint: it has nothing to do with black hats or Jason Calacanis. Mar 21, 2008
• The Google Conflict: Search Engine or Destination?
  ComScore sees search results evolving into destination pages, as one Google watcher suggests it gives preferential treatment to its own content. Mar 19, 2008
• Talent Shortage Forces Ad Agencies to Get Creative
  Sure, old-fashioned poaching continues. But agencies are deploying new tactics and updating tried-and-true approaches to recruiting and retaining talent. Mar 7, 2008
• For VideoEgg and Its Platform, Ads Trump Content Delivery
  VideoEgg and others focus attention on building out advertising initiatives for customers. Feb 29, 2008
• Recession Marketing: Avoid the Fear Factor
  How businesses can benefit from advertising and marketing during a downturn. Feb 22, 2008
• Yahoo, in Search of a Miracle
  Yahoo alumni weigh in on whether Microsoft can help a Silicon Valley underdog recover. Feb 8, 2008
• Microsoft Defends Yahoo Bid After Google Blast
  Steve Ballmer says combined company will reap $1 billion in "synergies," improve competition. Feb 4, 2008
• Real Estate Advertising's Slow Slog to the Web
  Is there a silver lining in the housing slump? Jan 25, 2008
• Top Real Estate Sites in December 2007
  Despite a downturn in the housing market, real estate sites continue to attract more traffic. Jan 25, 2008
• Microsoft: Online Ad Revs Climb 38 Percent in Latest Quarter
  UPDATE The company says online ad revenue reached $623 million for the three-month period ended December 31. Jan 24, 2008
• Life-Stage Marketing (Forget the Love Beads)
  Marketers refine ways to target a generation that insists on remaining forever young. Jan 11, 2008
• 2007: Big Deals, Big Dreams
  Success in the coming year will hinge on integrating people, information, and technology. And a dose or two of aspirin. Dec 28, 2007
• Ad-Supported Wi-Fi: Back to Basics
  After several large-scale Wi-Fi initiatives flop, smaller ad-supported projects hold some promise. Dec 14, 2007
• HGTV Launches Site Built Around Real Estate Listings
  Despite downturn in housing market, Scripps Networks Interactive expands beyond home decorating, remodeling, and gardening. Dec 13, 2007
• When a Hacker Strikes an E-mail Service Provider
  A security breach forces marketing pros at nonprofit organizations to mobilize plans to alert donors and customers. Nov 30, 2007
• E-Mail Service Provider Combats Security Breach
  An undisclosed number of e-mail addresses and passwords are grabbed from a service provider's computer system. Nov 27, 2007
• Digital Ad Daze
  Participants of ad:tech New York see two faces of online advertising. Nov 9, 2007
• Verizon's Mobile Marketing Missteps
  The wireless carrier's fumbles highlight marketing and advertising obstacles on phones and other mobile devices. Oct 26, 2007
• And the Winners Are...
  Oct 25, 2007
• CMO Crusades to Repair Her Digital Reputation
  A New York City marketing executive warns others that they must take control of their online reputation before someone else does. Oct 12, 2007
• Why Metrics Don't Matter...Yet
  Will advertisers ever agree about how to measure online activity and advertising? Sep 28, 2007
• Best Practices for Consumer-Generated Contests
  Running a successful contest takes more than throwing big prize money around. Sep 14, 2007
• What Does the Mortgage Meltdown Mean for Online Advertising?
  Is the nation's mortgage crisis changing online advertising and marketing strategies? Don't count on it. Aug 31, 2007

Back to Anna Maria Virzi

• Senior PPC Manager
  Austin, United States
• Internet Marketing Manager
  Northwestern Mutual Milwaukee, United States
• 906597
  Target , United States
• 912435
  Target , United States
• Account Executive- Platform Sales
  ContextWeb New York, United States

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