How Agile Marketing Pays Off
A greeting card company and a consumer foods producer inspired by current events help shape online marketing programs. Dec 12, 2008
'The Day the Earth Stood Still' Goes Social
Moxie Interactive, Twentieth Century Fox launch an application across seven social networks in 10 languages to promote the remake of a sci-fi movie. Nov 17, 2008
Mr. MySpace Goes to Washington
Turning around the economy could seem easy compared to prodding the federal bureaucracy to become more transparent, responsive, and interactive. Nov 14, 2008
Is Necessity the Mother of Invention?
For financial services marketers, it may well be. Five tips for squeezing the most out of your budget. Oct 31, 2008
IMC2 Cuts Staff by 17 Percent
Digital marketing agency based in Dallas says clients are reducing budgets for 2009. Oct 23, 2008
Where Digital Ad Budgets Are Vulnerable
The chief strategy officer of Avenue A | Razorfish explains why digital advertising will get pinched sooner, rather than later. Oct 15, 2008
Hands Off Google-Yahoo
Digital businesses have a legacy of living and dying without government interference. Why start now? Oct 3, 2008
Lyris Executive Departs for Responsys
The move comes as Lyris expands its staff from 170 to 275 employees, builds up product offerings. Sep 15, 2008
From Wasilla, With Love
Republican presidential nominee John McCain's selection of Sarah Palin underscores a new chapter in online political marketing. Sep 5, 2008
Dot-Mobi, Dead or Alive?
A search marketing discussion about optimizing Web pages for mobile devices raises questions about the .mobi domain's future. Aug 22, 2008
Search Is No Longer an Afterthought for Brands
Gatorade considered search engine marketing from the start of a recent campaign, while Kellogg's worked directly with Yahoo on a search effort. Aug 20, 2008
What Healthcare Could Learn from Amazon
Many businesses excel at customer relationship management. Why is it so difficult to learn more about our bodies, ourselves? Aug 8, 2008
AKQA Brings Home the Gold
What is CEO Tom Bedecarré's formula for winning over McDonald's, Coca-Cola, Target, and other blue-chip clients? Jul 11, 2008
Can Digital Superstar Sarah Fay Succeed in an Offline World?
Fay successfully built up the digital marketing communications business at Isobar and Carat. As the new CEO at Aegis Media North America, Fay must ensure offline and online are truly integrated. Jun 27, 2008
IAB Ad Revenue Report Shows Mixed Trends
Report shows a slight dip in revenue from preceding three months and a year-over-year increase. Could the economic slowdown be taking its toll? Jun 18, 2008
Can Small Publishers Help IAB's Cause?
The Interactive Advertising Bureau looks to gain allies in a fight against proposed laws championed by privacy advocates. Jun 10, 2008
NBC's Digital Strategy, to Beijing and Back
The network's chief digital officer discusses the upcoming Olympics, an online health network, and other initiatives. May 20, 2008
Microsoft-Yahoo: A New Spin
Two weeks after withdrawing its bid for Yahoo, Microsoft has returned with another proposal: acquire only a portion of Yahoo. May 18, 2008
A Conversation with Euro RSCG SF's Alan Burgis
The ad agency executive is working to bring digital chops to the traditional ad agency's West Coast office. Will he be able to pull it off? May 16, 2008
When Will Online Classified Ads Grow Up?
It'll be a while before classifieds advance beyond plain-old text listings and photos. But changes are on the horizon. May 2, 2008
AKQA Aims for Integrated Digital Services
San Francisco-based ad agency builds up search marketing practice, expands U.K. media planning operations, and more. Apr 16, 2008
Building the Obama Brand
A message of change applies to more than a political campaign. Apr 4, 2008
Brands Build Widget Ads; Will Consumers Come?
Kraft Foods, Nissan, and American Express are the latest to bring advertising to these shareable, downloadable applications. Mar 24, 2008
Why SEO Doesn't Get the Respect It Deserves
Five factors why search engine optimization pros have a tough job. Hint: it has nothing to do with black hats or Jason Calacanis. Mar 21, 2008
The Google Conflict: Search Engine or Destination?
ComScore sees search results evolving into destination pages, as one Google watcher suggests it gives preferential treatment to its own content. Mar 19, 2008
Talent Shortage Forces Ad Agencies to Get Creative
Sure, old-fashioned poaching continues. But agencies are deploying new tactics and updating tried-and-true approaches to recruiting and retaining talent. Mar 7, 2008
2007: Big Deals, Big Dreams
Success in the coming year will hinge on integrating people, information, and technology. And a dose or two of aspirin. Dec 28, 2007
Ad-Supported Wi-Fi: Back to Basics
After several large-scale Wi-Fi initiatives flop, smaller ad-supported projects hold some promise. Dec 14, 2007
Digital Ad Daze
Participants of ad:tech New York see two faces of online advertising. Nov 9, 2007
Verizon's Mobile Marketing Missteps
The wireless carrier's fumbles highlight marketing and advertising obstacles on phones and other mobile devices. Oct 26, 2007
CMO Crusades to Repair Her Digital Reputation
A New York City marketing executive warns others that they must take control of their online reputation before someone else does. Oct 12, 2007
Why Metrics Don't Matter...Yet
Will advertisers ever agree about how to measure online activity and advertising? Sep 28, 2007