Fred Aun
Recent articles by Fred Aun
TriNet Uses Digital Body Language to Arm Sales Reps
The human resources outsourcing firm used Eloqua for lead gen, meeting incentives, and to help customize its Web site to appeal to individual interests. Dec 24, 2008
Turn's Barnett Finally Snags a Long-Sought Colleague
The ad network and exchange has named tech industry old-timer Bill Demas as president and COO. Dec 22, 2008
DMA and Return Path Partner on E-mail Authentication Registry
Registry will help companies comply with trade association's authentication requirement. Dec 17, 2008
Bloggers Get Flogged in Study that Rated Info Trustworthiness
Meanwhile online news compares favorably to print. Dec 16, 2008
Banner Ads Use Mobile Messaging to Simplify MP3 and Ringtone Buys
Transactional ads are aimed at those reluctant to click on banners. Dec 16, 2008
A Global Online Community Is Created to Save Tigers
Conservation International wins HiveLive's first Community Design Challenge. Dec 11, 2008
Video Campaign Has Celebs Praising New York Times' Online Treasures
Clips are built with viral distribution over social networking channels and blogs in mind. Dec 10, 2008
Papa John's Makes a Friday Ad Blitz
Mammoth AdSense buy highlights competitiveness of pizza marketing online. Dec 8, 2008
Bunchball's Peter Daboll Talks Ad Industry's Future
Former chief of insights at Yahoo and CEO at ComScore Media Metrix discusses the need for experimentation in digital marketing. Dec 8, 2008
Coming Soon to Facebook: Oodle-Powered Classifieds
Classifieds firm will take over Facebook's "Marketplace" app. Dec 4, 2008
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