Archive for Ian Schafer

Showing 72 items

• Does It Matter How Good Video Content Is?
  For advertising, distribution of online content is every bit as important as its quality. Sep 5, 2008
• Online Advertising's Stunted Growth
  The interactive industry must make fundamental changes to the way it strategizes, sells, buys, and provides online advertising. Here are five places to begin. Mar 7, 2008
• It's 11 O'Clock. Do You Know Where Your Ad Is?
  What we may be forgetting in the race to perfect video advertising. Feb 22, 2008
• When the Medium Isn't the Message
  Does viral success necessarily mean ad success? Feb 8, 2008
• In-Stream Advertising: Killing or Saving Online Video?
  A new Burst Media study tries to make sense of it all. Jan 25, 2008
• Dispatch From CES 2008
  Innovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware. Jan 11, 2008
• What if Piracy Were Legal?
  A dispute between Antigua and the United States over online casinos may have serious implications for the video industry. Dec 28, 2007
• What Do You Want From Online Video in 2008?
  How the next year in online video can become better than the last. Dec 14, 2007
• Viva la Liberación?
  How online advertising can liberate content, one video at a time. Nov 30, 2007
• Are Social Networks the New Networks?
  How social networking sites may prove to be the best online video distribution and monetization channel yet. Nov 16, 2007
• Does It Matter How Good Video Content Is?
  For advertising, distribution of online content is every bit as important as its quality. Nov 2, 2007
• You're a Dinosaur, and Your Creative's Old Too
  How you can avoid being yesterday's advertising news. Oct 19, 2007
• Dynamic Social Sites, Yet Static Ads
  As information and data help create more dynamic Web sites, why is so much Web advertising slow to catch up? Oct 5, 2007
• It's 11 O'Clock. Do You Know Where Your Ad Is?
  What we may be forgetting in the race to perfect video advertising. Sep 21, 2007
• Tackling Adblock Plus
  Why the latest release of the Firefox plug-in is a threat to the online advertising and content creators. Sep 7, 2007
• YouTube Chose Overlay Ads. Should You?
  Should you make the switch from pre-roll online video? Aug 24, 2007
• The Parasite Paradox
  Knowing some companies exist to provide tools to improve consumers' lives is the first step to making your advertising more relevant. Aug 10, 2007
• An Online Video Case Study: Mr. T & Hitachi
  Why online video isn't just for entertainment, media, and content companies. Jul 27, 2007
• Growing Up Widget
  We've only just begun to see the widget. How will it mature? Jul 13, 2007
• Are You Experienced?
  Or, how I learned to stop thinking about "inventory," and love the "experience." Jun 29, 2007
• When the Medium Isn't the Message
  Does viral success necessarily mean ad success? Jun 15, 2007
• Has Network TV Become Irrelevant?
  What TV networks can do online to remain important offline to both consumers and advertisers. Jun 1, 2007
• Online Video Content's Bright Past
  Online video content is regressing to an earlier stage while other content advances, and that spells opportunity for savvy marketers. May 18, 2007
• An Open Letter to YouTube
  Unsolicited advice from an advertiser who's a consumer, too. May 4, 2007
• Rich Media [at] Google.com?
  Why some calculated moves may have us all serving rich media through the search giant. Apr 20, 2007
• It's 11 O'Clock. Do You Know Where Your Ad Is?
  What we may be forgetting in the race to perfect video advertising. Mar 23, 2007
• Stop the Spot: A Call to Arms
  Can publishers change video advertising -- for the better? Mar 9, 2007
• Vid-ploitation!
  Is user-generated content a fad? Feb 23, 2007
• The New Breed of Vlogs
  Why you should pay attention to serialized online video. Feb 9, 2007
• Very Different Super Bowl Predictions
  Same old game -- whole new environment. What does that mean for the ad spots? Jan 26, 2007
• Consumer-Manipulated Content
  Letting consumer creativity run wild -- with your content. Jan 12, 2007
• Should All The Networks Be Forgot?
  Is 2007 the year of the first ubiquitous online video hit? Dec 29, 2006
• Video, Interrupted
  How can we evolve pre-roll video advertising before it dies a painful death? Should we even care? Dec 15, 2006
• Video and Rich Media Strategies for 2007
  This isn't your usual predictions ramble. Consider it sage advice. Dec 1, 2006
• Second Guessing Second Life
  Why you should think twice before taking a spin in Lindenland. Nov 17, 2006
• Breaking the Broadband?
  Lessons learned from past original content plays. Nov 3, 2006
• Viva la Liberación?
  How online advertising can liberate content, one video at a time. Oct 20, 2006
• When Will Social Media Meet Rich Media?
  Why we must turn rich media into en-rich media. Oct 6, 2006
• Are You Experienced?
  Or, how I learned to stop thinking about "inventory," and love the "experience." Sep 22, 2006
• CGM's Dirty Little Secret
  Even with CGM, quality counts more than quantity. Sep 8, 2006
• Possibly the Best Way to Make Money With CGM
  An introduction to the not-yet-implemented invitation-based video ad model. Aug 25, 2006
• An Analysis of the Google/Viacom Video Deal
  A major content producer and the largest advertising network in the world have partnered to prove a syndicated video ad model can work. Aug 11, 2006
• A ‘Tail’ of Two Videos
  The impact of communities, social networks, and user-generated content on online video advertising -- and on consumer tolerance. Jul 28, 2006
• What Is Rich Media, Really?
  Rich media is still evolving. Get a firmer grasp on how it's defined. Jun 30, 2006
• When It Comes to Video, Integration Is Integral
  Is online media ready to handle the brand dollars ready to move online? Jun 16, 2006
• Google Video: At the Movies
  A review of Google's new home for film trailers. Jun 2, 2006
• The Case for Online Video Ratings, Revisited
  The same advertisers buy both TV and online video. Ultimately, they'll want to compare performance and impact. How do we do that when measurement methods are so disparate? May 19, 2006
• Should You Back an Upfront?
  Online video is the new upfront. Should you jump in? May 5, 2006
• Creating Our Own Clutter: Everyone Loves Video Advertising
  The state of online advertising has been worsened by publishers' commoditization of rich media advertising inventory. Apr 21, 2006
• What Does DRM Have to Do With Advertisers?
  Why video content distribution will impact how advertising dollars are spent. Apr 7, 2006
• March Madness, Video Gladness
  The perfect storm of online video advertising. Mar 24, 2006
• Feeding TV Audiences With Video
  How broadcast TV can leverage file sharing to avoid the mistakes of the past -- and to save its business model. Mar 10, 2006
• The Chronicles of Letting Go
  Did NBC bite the hand that fed it? Feb 24, 2006
• Consumer-Manipulated Content
  Letting consumer creativity run wild -- with your content. Feb 10, 2006
• Live From Sundance: The Quality Conundrum
  Will advancements in non-streaming video quality mean the death of streaming video? Jan 27, 2006
• The Portability of Paid Video
  Making sense of the current state of digital video sales and distribution. Jan 13, 2006
• Content Delivery, Storage, and Playback in 2006
  Six predictions and tips for success in rich and streaming media next year. Dec 30, 2005
• The King of All (Streaming) Media
  What marketers and advertisers can learn from Howard Stern. Dec 16, 2005
• New IAB Broadband Video Guidelines: Are They Enough?
  What do the IAB's new guidelines mean for the industry? Dec 2, 2005
• Thinking Outside the TV Box
  Five ways to translate TV advertising paradigms to the online channel. Nov 18, 2005
• Go, Go Empowerment Rangers!
  Marketers must become Empowerment Rangers, empowering consumers to choose the advertising they see -- and to truly hear our messages. Nov 4, 2005
• Tag! Video's It
  The collaborative future of online video -- and how it will affect your video advertising strategies. Oct 21, 2005
• What Rich Media Advertisers Can Learn From Search Engines
  Tools and technologies to use right now. Oct 7, 2005
• What Is Rich Media, Really?
  Rich media is still evolving. Get a firmer grasp on how it is defined. Sep 23, 2005
• Television vs. the Internet: I Was Wrong
  Online advertising rivals TV advertising -- sort of. Sep 9, 2005
• Are the Streams A-Changin'?
  With multiple video formats to chose from, will there ever be a clear choice? Aug 26, 2005
• The Future of Rich Media Advertising Will Not Be Commoditized
  Has rich media officially jumped the shark? Aug 12, 2005
• Rich Media, Meet Harvey Weinstein
  What rich media can learn from the movie business. Jul 29, 2005
• Video Ads: In-Stream or In-Page?
  The advantages (and disadvantages) of both. Jul 15, 2005
• Sample This
  Active online video ads may be the solution for brands hoping to maintain some control in a consumer-controlled environment. Jul 1, 2005
• The Kids Are Alright (and Watching Online Music Videos)
  Music videos have moved online. If you neglect to integrate advertising with this kind of content, you'll soon wonder where your audience went. Jun 17, 2005
• Can You See Me Now?
  If your most valuable audiences can't see your rich media ad on an 'incompatible' browser, did the ad make an impression? Jun 3, 2005

Back to Ian Schafer

• Senior PPC Manager
  Austin, United States
• Internet Marketing Manager
  Northwestern Mutual Milwaukee, United States
• 906597
  Target , United States
• 912435
  Target , United States
• Account Executive- Platform Sales
  ContextWeb New York, United States

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