Ian Schafer

Ian Schafer, CEO and founder of Deep Focus, consistently redefines the way entertainment properties are marketed online. Ian founded Deep Focus in 2002 to bring a holistic suite of interactive marketing and promotional solutions to the entertainment industry. The company's clients include America Online, Dimension Films, HBO, MGM, Nickelodeon, Sony/BMG Music, 20th Century Fox, Universal Music Group, and many others. As former VP of New Media at Miramax and Dimension Films, Ian was responsible for their most popular online campaigns. He's been featured as an expert in online entertainment marketing and advertising in numerous media outlets including Variety, The Hollywood Reporter, Advertising Age, and CNN. He also writes about the industry on his blog.

Recent articles by Ian Schafer

Does It Matter How Good Video Content Is?
For advertising, distribution of online content is every bit as important as its quality. Sep 5, 2008

Online Advertising's Stunted Growth
The interactive industry must make fundamental changes to the way it strategizes, sells, buys, and provides online advertising. Here are five places to begin. Mar 7, 2008

It's 11 O'Clock. Do You Know Where Your Ad Is?
What we may be forgetting in the race to perfect video advertising. Feb 22, 2008

When the Medium Isn't the Message
Does viral success necessarily mean ad success? Feb 8, 2008

In-Stream Advertising: Killing or Saving Online Video?
A new Burst Media study tries to make sense of it all. Jan 25, 2008

Dispatch From CES 2008
Innovation at the Consumer Electronics Show underscores why advertisers must evolve along with technology, and not forget about the hardware. Jan 11, 2008

What if Piracy Were Legal?
A dispute between Antigua and the United States over online casinos may have serious implications for the video industry. Dec 28, 2007

What Do You Want From Online Video in 2008?
How the next year in online video can become better than the last. Dec 14, 2007

Viva la Liberación?
How online advertising can liberate content, one video at a time. Nov 30, 2007

Are Social Networks the New Networks?
How social networking sites may prove to be the best online video distribution and monetization channel yet. Nov 16, 2007

More articles by Ian Schafer ...