Kevin Lee
Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (no. 137) as well as a number 12 position on Deloitte's Fast 500. Kevin's "Paid Search Strategies" column for ClickZ is read by thousands, and his book, "The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy," has been widely praised.
Industry leadership includes being a founding board member of SEMPO and its first elected chairman and active participation on DMA and IAB committees. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin's expertise is also valued by Wall Street, and he has been invited to brief analysts and clients of JPMorgan, RBC, UBS, Piper Jaffray, Bear Stearns, Citicorp, and others. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife and daughter.
Recent articles by Kevin Lee
SES Chicago: Speakers Speak Out
What major changes do search engine marketers want to see from the PPC search engines next year? Nov 21, 2008
Google AdSense: Tips for Success
How working in the Google content network differs from working in a search campaign. Nov 14, 2008
Google's Ever-Evolving Quality Score
The changes make the formula a little more fair to everyone. Nov 7, 2008
Where's the Creativity in SEM?
Don't be a PPC drone. Here are four ways that search marketers can use the right side of their brains. Oct 31, 2008
Organic Search Results vs. PPC: The Black Hat Wars
In paid search, the exact opposite occurs: marketers are rewarded for enhancing relevancy -- not degrading it. That's not the case with SEO. Oct 24, 2008
Organic Search Results vs. PPC: The Relevance Wars
For local searches, do paid listings provide more relevant results than SEO? First of a two-part series. Oct 17, 2008
The Biggest Problem of the Google-Yahoo Deal
If an advertiser submits a bid on both Yahoo Panama and Google, will the higher-priced Google ad preempt the one on Yahoo? Last in a series. Oct 10, 2008
Is the Google-Yahoo Deal Good for Marketers?
Looking at the dollars and cents behind Yahoo's deal to publish ads sold by Google. First of a two-part series. Oct 3, 2008
Your Search Campaign Needs Two Brains
Technology to automate search campaigns can bring double-digit efficiency gains. But don't leave out the human touch. Sep 26, 2008
Google's Evolving Algorithm
Google updated its Quality Score system again this week. Sep 19, 2008
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