Archive for Vin Crosbie

Showing 61 items

• Hubris Versus the Nature of Change
  Captains of newspapers, magazines, television, and radio have struck an iceberg. Will they sink with their ships? Dec 12, 2008
• The Myth of the Missing Digital Business Model
  Executives at most media companies claim there's no business model for online. Here's why they are wrong. Nov 14, 2008
• New Media: Through the Great Inflection Point
  The challenge now is how to use new media as if traditional media had never existed. Oct 31, 2008
• Beer a Better Investment Than Newspapers
  company executives are proving to have been the ones who weren't financially sober. Oct 17, 2008
• Dinosaurs to Superhumans
  Thirteen years ago, newspapers squandered an opportunity to collaborate and innovate on the Web. Has anyone learned from that failure? Oct 3, 2008
• How Digital Competition Lowers Quality
  Offline, fast food outsells quality cooking. The same principle applies to online publishing. Sep 19, 2008
• Mass Media Becomes a New Niche
  Call it the new medium or the new media. Either way, general-interest mass media becomes a new niche. Sep 5, 2008
• Who Gets the Online Revenue?
  The biggest problem facing online publishing/broadcasting is who gets paid the bulk of the money that consumers pay for online content. Aug 22, 2008
• How to Fail Online from the Seduction of Induction
  Why do you conclude that much, or even most, of what your media company does in print or broadcast will work on the Web? Aug 8, 2008
• Print Editions as a Vital Niche
  Newspaper and book publishers are adapting to online technologies. It's long overdue. Jul 25, 2008
• Digital Media Comes of Age
  It's time for media companies to stop treating digital media like a child. Jul 11, 2008
• All Hail Individuated Media
  How would you describe a medium in which each individual receives content that differs from other individuals -- and each person has control of selecting the content? Jun 27, 2008
• Good Enough Triumphs Over Perfection
  If your content isn't immediately online because you're waiting for perfection, get over yourself. Jun 13, 2008
• It's Time to Sacrifice Mass Media's Sacred Cows
  New media's replacing mass media, but not everyone grasps that. May 30, 2008
• Four Excuses That Impede Change in Media Academia
  Some excellent people think they're upholding tradition and discipline, but they're unwittingly working against their own army. May 16, 2008
• Degrees in the Past
  Ultimately, to change the media industries, we've got to change our universities. May 2, 2008
• I Never Metadata I Didn't Like
  Online retailers long ago discovered that including specific metadata greatly increases reach, traffic, and results. It's time online information companies discovered that, too. Apr 18, 2008
• There's a Digital Sucker Born Every Minute
  How an online publishing shakedown depresses the economic market for good writing and corrupts industries. Apr 4, 2008
• Blowing Away Mass
  Mass media's audience has always been fragmented. Why are media operators just figuring that out? Mar 21, 2008
• Web 1, 2, and 3
  Three schools of thought on the three eras of publishing interactive online media. Mar 7, 2008
• Stuck in Flatland
  Why 20th century media companies incorrectly presume media's new dimensions. Feb 22, 2008
• Time to Change Blades in Occam's Razor
  There's no simple formula for success in online publishing and broadcasting. Feb 8, 2008
• Monitoring the Health of Paid Content for Physicians
  The New England Journal of Medicine's hybrid free/paid-access content keeps physicians in the know, and NEJM in the black. Oct 13, 2004
• Online Publishing: The Long View, Part 2
  What will the long-term consequences of the media revolution bring? Part 2 of a two part series. Sep 8, 2004
• Online Publishing: The Long View, Part 1
  What will the long-term consequencesof the media revolution bring? Part one of a two part series. Aug 11, 2004
• Free or Fee in Spain, Revisited
  How Spain's four national newspapers are faring one year into their online business models. Jul 14, 2004
• Past Is No Prologue for Micropayments
  Why people can, and will, use micropayments to purchase online content in the future. Jun 9, 2004
• Challenging the News Establishment
  Traditional publishers and broadcasters still believe entry barriers prevent new competition. Four DIYers prove them wrong. May 12, 2004
• As Rates Drain, Hope Springs Eternal
  The challenge to the information industry is to adapt to changes, not fight them. Apr 14, 2004
• Welcome to the Riptide
  If consumers won't pay for your content, the problem is likely far beyond price. Mar 10, 2004
• When People Pay What They Think Content Is Worth
  Online donations. Believe it or not, a viable alternative for small publishers. Feb 11, 2004
• Content, or Malcontent?
  Paid content: Rafat Ali discusses where it's been and where it's going. Jan 14, 2004
• Donn Friedman's 10 Steps From Free to Fee
  Convert your site to paid access with these 10 steps. Dec 10, 2003
• Paid Subscription Blogging, Part 2
  Will readers pay to read blogs? Can bloggers successfully charge subscription fees? Professional bloggers weigh in. Part two of a two-part series. Nov 12, 2003
• Paid Subscription Blogging, Part 1
  Will readers pay to read blogs? Can bloggers successfully charge subscription fees? Professional bloggers weigh in. Part one of a two-part series. Oct 8, 2003
• Two Sides of the Same Coin
  Until the proprietary information of both consumers and publishers is protected, interactive marketing will be more promise than reality. Sep 10, 2003
• Peak or Valley?
  Despite spectacular failures, undaunted entrepreneurs persevere. Can Louis Borders' KeepMedia succeed where others have failed? Aug 13, 2003
• Who Shall Reign in Spain?
  Four national newspapers, four online business models. Jul 9, 2003
• Monetize the Archive?
  To charge for archives, or not to charge? That is the question. Four steps toward calculating a model for your archives. Jun 11, 2003
• An All-or-Nothing Game?
  Charging for content doesn't mean charging ahead with an all-or-nothing fee structure. May 14, 2003
• Online Business Models: One Size Doesn't Fit All
  Looking for the business model for paid content? There isn't one. Apr 9, 2003
• Paid Content: Three New Studies
  Three interesting reports involving questions about publishing paid content landed on Vin's desk this month. Mar 11, 2003
• Conspiracy Theories
  No spooky, secret cabal prevents you from charging for your content. It's much more complicated than that. Feb 25, 2003
• When Free Begets Fee
  Why (and how) online companies give away their most popular services to profit from their most valuable ones. Feb 11, 2003
• What Price Content?
  What you want isn't necessarily what you'll get. Publishers, are you listening? Jan 28, 2003
• Why Music Stays Free
  Don't ignore economic fundamentals when pricing online content. Jan 14, 2003
• Content Billers Need to Cooperate, Not Compete
  It may be antithetical to the usual American way, but it's critical for fee-based publishing. Dec 31, 2002
• Online Content: The 2002 Report
  An advance look at a 2002 online content report card. Attitudes, expenditures... and expectations. Dec 17, 2002
• SMS: Publishers Turn Cents Into Dollars
  Four real-world publishers who use SMS messaging to process microtransaction fees for content. Dec 3, 2002
• Never Too Cheap to Meter
  Will there ever be a viable micropayment system enabling publishers to monetize content? Existing infrastructure is better than you may think. Nov 19, 2002
• Why Is the Dictionary in Alphabetical Order?
  Great content and great content management are only first steps toward a paid model. Nov 5, 2002
• Je Suis Content
  'Content' has two distinct definitions. Publishers would do well to incorporate both if they want to attract paying customers. Oct 22, 2002
• The 1 Percent Solution?
  A quick fix of subscription revenue -- and publishers are addicts. It's a dangerous, defeating habit. Oct 8, 2002
• The One Thing You Should Know About 'New Media'
  Why pay for mass-medium content via an informational-medium vehicle? Like paying to receive coal by airplane, it's a misuse of a medium's vehicle. Sep 24, 2002
• One Metric Can Tell the Tale
  One particular site measurement speaks volumes about the potential success of charging for access. Sep 10, 2002
• Shipping News
  At sea about monetizing content? Become a sailor: Learn navigation, use your compass, and know the waters your sailing in. Aug 27, 2002
• Lies, Damn Lies, and Statistics
  The Online Publishers Association says consumers spent $675 million for online content last year. What's content? According to OPA, it includes gift certificates, pinups, personal ads, and diet advice. Aug 13, 2002
• AOL Time Warner: It's a New Media, Baby
  AOL Time Warner's four big mistakes -- and how to avoid them. Jul 30, 2002
• Who Owns Your Hyperlinks?
  A European court says deep linking means deep trouble for a news search engine. Jul 16, 2002
• Information Wants to Be Free (or Does It?)
  Educate consumers and they'll pay for content? Wrong. The problem is the technology isn't keeping up with... the technology. Jul 2, 2002
• Charge for Your Content? The Three Criteria
  Our new resident free-to-fee expert, Vin Crosbie, poses three questions. If you answer 'yes' to one of them, chances are your site can charge for access. Jun 18, 2002

Back to Vin Crosbie

• Senior PPC Manager
  Austin, United States
• Internet Marketing Manager
  Northwestern Mutual Milwaukee, United States
• 906597
  Target , United States
• 912435
  Target , United States
• Account Executive- Platform Sales
  ContextWeb New York, United States

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