Jack Aaronson
Jack Aaronson, CEO of The Aaronson Group and corporate lecturer, is a sought-after expert on enhanced user experiences, customer conversion, retention, and loyalty. If only a small percentage of people who arrive at your home page transact with your company (and even fewer return to transact again), Jack and his company can help. He also publishes a newsletter about multichannel marketing, personalization, user experience, and other related issues. He has keynoted most major marketing conferences around the world and regularly speaks at Shop.org and other major industry shows. You can learn more about Jack through his LinkedIn profile and follow him on Twitter: @JackAaronson.
Recent articles by Jack Aaronson
Quick Fixes You Can Make Before the Holidays
Here's the final polish to make your robust Web site that much better at converting holiday browsers into buyers. Nov 14, 2008
A Tool to Help Planning for Next Year
Consider this approach to vetting new digital marketing ideas based on business goals, technical complexity, and ROI. Oct 31, 2008
Heat Maps: Clicking More Than Links
A tool helps digital marketers track clicks on a Web page, so site shortcomings can be shored up. Oct 17, 2008
Three Reasons Your Site Sucks
Does it look like a 12-year-old designed your Web site? The Web site design doctor is in with some tips to improve your navigation and design. Oct 3, 2008
The Law of Diminishing Returns
Categorization: when does a Web site have too much of a good thing? Sep 19, 2008
More Deadly Sins of Site Design
How to remove the sins of wrath, envy, and greed from your site design. Sep 5, 2008
Seven Deadly Sins of Site Design
Confession is good for the soul. Even better is eliminating design sins from your site for better results. Aug 22, 2008
Why Q4 Promotions are an All-Year Affair
Some ideas to get people shopping early, often, and well beyond December. Aug 8, 2008
Add an iPhone App to Your Multichannel Strategy
How an iPhone app can help users interact with your brand and services in a very personal way. Jul 25, 2008
Personalization: A Multi-algorithmic Approach
Personalization companies are finally realizing they can't bank their entire company on one magic technology. A smart collection of algorithms working together to deliver product recommendations and other personalized experiences is a much better approach for marketers. Jul 11, 2008
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