Rebecca Lieb
Rebecca Lieb has held executive marketing and communications positions at strategic e-services consultancies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. She spent five years as Variety's Berlin-based German/Eastern European bureau chief. Until recently, Rebecca taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca is editorial consultant to the ClickZ Network, after serving as its editor-in-chief for over seven years.
Recent articles by Rebecca Lieb
Marketers as Publishers
If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Jan 2, 2009
Digital Marketing Opportunities in 2009
Next year isn't going to be easy, but there are areas of digital marketing that offer great promise in the New Year. Dec 19, 2008
TV Tunes In to Interactive
A look at cross-media behavior, the elusive hunt for metrics, and Web/TV convergence. Dec 5, 2008
What's a Media Company?
Media is no longer a simple buy/sell preposition. Agencies and media companies alike ignore this at their peril. Nov 21, 2008
Ad:tech? Obama:tech!
Four days, thousands of marketers, and laser-like attention on history's most successful digital campaign ever. Nov 7, 2008
A Social Media Marketing Primer
Extraordinary sections on metrics and measurement are what the book, "Social Media Marketing: An Hour a Day," a must-have for marketers. Oct 24, 2008
The Participation Economy
Participation operates under many forms and guises. So how should it be measured? Oct 10, 2008
Digital or Die
Will media and advertising undergo a Wall Street meltdown before people start to change? Sep 26, 2008
Marketers as Publishers
If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Sep 12, 2008
Dot-Mobi, We Hardly Knew Ye
Four ways to optimize sites for the changing mobile Web, and mobile search, too. Aug 29, 2008
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