Zachary Rodgers
Recent articles by Zachary Rodgers
Atlanta's Definition 6 Joins Digital Agency Layoff Club
Staff cuts are necessitated by manufacturing clients' credit problems, plus a downturn in travel and leisure sectors. Jan 6, 2009
Brands Struggled With Social Media in '08
Facebook, Twitter, and other like services, enjoy a big year, but building brand awareness on these platforms has been tough. Jan 5, 2009
The Ad Downturn: Why Isn't Digital Immune?
As clients slash their online ad spend, the initial shock at agencies turns to disbelief. Dec 22, 2008
Questions for Pandora's Cheryl Lucanegro, SVP Ad Sales
Personalized music service curries favor with brands through powerful-looking ads and a breakaway iPhone app. Dec 12, 2008
ComScore, Nielsen Saw Strong E-Commerce Activity on Monday
Consumers headed to online retail sites for beauty, toys, and video games, but stayed away from some others. Dec 4, 2008
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