Zachary Rodgers
Recent articles by Zachary Rodgers
Atlanta's Definition 6 Joins Digital Agency Layoff Club
Staff cuts are necessitated by manufacturing clients' credit problems, plus a downturn in travel and leisure sectors. Jan 6, 2009
Brands Struggled With Social Media in '08
Facebook, Twitter, and other like services, enjoy a big year, but building brand awareness on these platforms has been tough. Jan 5, 2009
Behind Departure of Top Microsoft Sales Guy, a Longing for Products
Bill Shaughnessy seen as heading back to roots in product management. Dec 29, 2008
The Ad Downturn: Why Isn't Digital Immune?
As clients slash their online ad spend, the initial shock at agencies turns to disbelief. Dec 22, 2008
Hints of a Clash with FTC as NAI Revamps Behavioral Ad Rules
The FTC will soon publish a staff report that may disagree with the association's position on disclosure. Dec 17, 2008
Questions for Pandora's Cheryl Lucanegro, SVP Ad Sales
Personalized music service curries favor with brands through powerful-looking ads and a breakaway iPhone app. Dec 12, 2008
Raising Cash, Vertical Ad Net Makes a Play for Brand Dollars
NetShelter merges ad network model with publisher, agency approach. Dec 15, 2008
Digitas Restructures, Lays Off Several Dozen
Layoffs cap a tough week for digital marketing and media companies. Dec 12, 2008
Google Extends Search Campaigns to iPhone, G1 Devices
Says phones can handle AdWords ads and landing pages without modification. Dec 9, 2008
ComScore, Nielsen Saw Strong E-Commerce Activity on Monday
Consumers headed to online retail sites for beauty, toys, and video games, but stayed away from some others. Dec 4, 2008
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